Raphael Gnn on How Digital Marketing Has Redefined the Traditional Marketing Model

Traditional marketing like television ads, billboards, mailers, and radio commercials helped consumers choose products for many years. However, it seems like digital marketing is on the rise and might be set to overtake these mediums. Raphael Gnn is a digital marketing expert who has learned firsthand how much the marketing industry has changed.

Raphael Gnn is the CEO of a digital media marketing agency called Ace Up Media. They’ve generated over €2 million in sales, and their success continues to grow. One of the most significant changes when it comes to marketing is social media. Consumers can now follow their favorite brands and influencers on social media, offering free advertising to these companies. However, it’s important that they run their social media correctly to draw in customers, which is where marketing agencies come in. “People think that they can handle digital marketing by themselves just because they have the ability to create an ad or start a social media profile,” Gnn said. “However, amazing digital marketing requires just as much care and expertise as traditional marketing.”

Another key difference is the ability to monitor your data and see what digital advertising campaigns are working. “With traditional media, it’s impossible to know how many people bought your product because they saw it on a billboard. You can track the number of clicks your ad gets and the number of sales that come from these clicks to help you figure out where to spend your money.” It’s also possible to save a lot of money on digital marketing. While creating a television commercial is expensive, as are the ad slots to run it, you can start a social media advertising campaign for only a few dollars to start. “More businesses have access to new ways to sell with digital media. It’s possible to get your name out there in ways you would never have been able to 10 years ago.”

Digital marketing is an innovative field that will keep changing in the years to come. If you’re overwhelmed with that prospect, hiring a digital marketing agency like Ace Up Media might be the way to go.